Our Story

Jack & Jill is the work of Asim Nawab Allahwala, who started out at sixteen with a small stitching unit in a rented space in Karachi. He never looked back. In 1984 he started a family-owned baby brand, and in 1997 he started his own business: Jack & Jill. Years later he bought the very same property he had once rented. In those early years he hired only women for the stitching, because he found that the fine finishing baby products need comes out best in their careful hands.